Behind-the-scenes marketing operations www.opscalendar.com are processes that support and optimize marketing campaigns and teams. These processes are less glamorous than the award-winning television ads or interactive digital ads your company produces, but they’re essential to helping marketers achieve their goals in business.
The term “marketing operations” is commonly used to describe the process of creating and maintaining marketing assets like collateral, data management and reporting and linking all of them to the rest of the business. It can also cover a greater scope, for example, project management and data analytics IT support, and other administrative tasks.
Modern marketing teams operate across a range of disciplines including design, sales and software development. This means that a number of different systems and processes must be connected to ensure marketing teams are providing appropriate content at the right moment to meet the business objectives.
A significant part of the role is establishing and optimizing marketing tech stacks that reduce the complexity of the task and allow the team to achieve their goals faster. The typical tasks include managing marketing technology stacks, evaluation and approval platforms and content management systems.
It is easier for marketing teams to accomplish their goals when they have clear, well-defined procedures in place. It lets them share their marketing strategies with their internal stakeholders and provides everyone with a clear understanding of what is expected from them. It allows marketing teams set goals that are SMART. They are Specific, Measurable Attainable Realistic Time-bound (SMART) and they can create realistic timelines for projects and campaigns.