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Pinterest Marketing: Your Ultimate Guide

It’s a good introduction to what Pinterest is all about. Well of course you do. If you use Canva, affiliate marketing with Pinterest becomes considerably easier. In addition to the pages themselves, you also have a title and description to help readers understand your content and implement it on their own. With the ability to “read” an image, this technology encourages creators to think about aesthetics as well as keywords. Pinterest marketing is about leveraging what the platform offers to achieve specific goals, such as. So ensure to edit your boards accordingly. Once you have mastered SEO for Pinterest and learned how to rank high on Pinterest doing so, this can actually start to affect your Google SEO.

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The Ultimate Guide to Pinterest Marketing

Here are the best ways to use Pinterest:1. Video Pins allow you to share so much more about your brand story than you can in an image. The fact that most bloggers don’t know to optimize their accounts or maybe they just don’t bother with it makes it all that much more important to bloggers like you and myself. Make it easy for your readers to pin your content by creating a “pin for later” link. Get the tutorial at Scared Thoughts of a Crafty Mom ». If you blog about 3 main topics and have a lot of content, I would suggest having 3 anchor boards. Their big sale only happens a couple of times a year. HomeWork With UsShop TemplatesBlogPrivacy Policy. Corkboard, moodboard, inspiration board. Your profile visuals are prime real estate to enforce your branding. One of the most important things that many content creators overlook is the text on the pin itself. Perhaps the best change we’ve made to our Pinterest engagement of late is to pin more often. Read on for our easy to follow, step by step guide that will help you build the perfect brand building Pinterest board, attracting users and increasing those all important conversions. Or you can press the “Pin” button that pops up over the images when you hover over it. Thanks to their https://pinterestblogger.com/pinterest-my-wins-and-mistakes/ success with using Rich Pins, home decor brand Made. According to Pinterest, you should save seasonal pins 30 to 45 days in advance, then grow activity steadily as the holiday draws closer. You can also select Pins from other creators to be shared to your boards in hopes of broadening your reach. Every brand has an opportunity to sell and up sell. A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use.

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If you start sharing pins that don’t belong to that group board, you could end up being blocked and flagged by the board’s creator which might lead to your profile or brand page being suspended. Are you making the most of all the Pinterest tips and tricks. Accuracy is important – to both merchants and consumers – in e commerce. Rich pins automatically pull in key data from your website when Pinterest Pins are created, and allow existing pins to remain up to date with what’s listed on your website. For example, we love Ralph Lauren but maybe we only want to see their eyewear, not the entire brand. You don’t have to just admire and wonder how these designs are achieved, because she has all of them linked with either the products used, where to buy something, or how to do it yourself. Start by taking the Pinterest Primer free course here and do your research online. Supporting copy may be included for your Video Pins. To do that, simply click Add an account after navigating to settings while logged into your personal account. The next time you open your Pinterest. Unlike Instagram, users can click through live links. If not, this is how you get started. When people look at your profile, they should be able to get a clear idea of what your brand is all about and what kind of content they can expect from you. Adjust the picture to the frame by clicking and dragging. Ninety percent of our top pins for the past three weeks included a shortened buff. Website and blog owners can take advantage of this and provide a good headline, several sub heads and attractive text in bold that can be used as description. Perhaps the best change we’ve made to our Pinterest engagement of late is to pin more often. Many glass and window cleaners contain ammonia, so never mix those with bleach. Then, click Add social network. If you find this post useful or want to get back to it later, just save this PIN to your Pinterest blogging board. Among this list, our two most popular boards—What Buffer is Reading and Social Media Tips—have a very different approach to descriptions. Pinterest marketing is incredibly effective. If you have a diverse audience, figure out what content works for each type of target group and publish accordingly. Once your campaign is up and running, it’s important to monitor your results to see how it’s performing. Get your Pins seen by. Find out the best image sizes for all the major social networks so that your social media content is pixel perfect. That knowledge will help you refine your approach going forward. Your email address will not be published. In addition to considering target audience when planning your Pinterest marketing strategy, remember that Pinterest posts are categorized. When you claim your website, any image that is pinned from your URL will show your profile info.

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9 Go Nuts with Your Creativity

Once you have 3 4 excellent keywords/phrases, create a conversational description that includes them and invites the reader to click through. There will not be too many pins around which will divert their attention and reduce the exposure. That’s where you get qualified leads and people added to your tribe. By the time people start searching, your business will be at the top of the algorithm. This means that every time you visit this website you will need to enable or disable cookies again. Ben Silbermann, Pinterest’s co founder and CEO, had this to say about how the search engine functions. Some of our favorites are. If you network with bloggers, creators, and social media marketers, you’ve probably heard the fuss over whether those Pinterest Story Pins are helpful for us, or just for Pinterest. One super actionable Pinterest marketing tip sent straight to your inbox once a week. Additionally, the more traffic you drive to your site, the more money you will be able to make from advertising. Is this something specific to a theme or plugin. Reach out to other local businesses, search for bigger businesses in your industry, ask your customers, or click on Pinterest’s “discover” icon to explore categories and trends to find inspiration. You can use this data to inform future content and see what 20% of your content is resonating most with viewers. Once a user finds a product they like, they can click the visit button and be sent directly to your website’s product page. It’s way better to focus. Get the latest tips, trends, hacks, and actionable ideas to help you grow your business from today’s leading industry experts. Keep track of your engagement and impressions, and take note of which pins and boards are overperforming, then use these to inform the content you create going forward. As we’ve seen, Pinterest now has its own scheduling capabilities if you create a Pin on their website. Because you get up to 500 characters to write a pin description. Since Pinterest is primarily built for search and discovery, your content gets a much longer shelf life than it would on other platforms like Instagram, Facebook, and Twitter. Head on over to our Pinterest for even more.

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How to Build Your Pinterest Following

Above all else, your followers want something new from you every day. Schedule Pins and track their performance alongside your other social networks—all in the same easy to use dashboard. You can share URLs in your profile as well as on your Pins and boards. Under the ‘Everything’ section which can be found in the same place as the popular section on Pinterest you will find everything that is being shared on Pinterest. Want to know more before trying it out. Promoted pins look pretty much the same as normal pins, but they function as ads, allowing brands to show off content for a price. Idea pins are unique in a way that they’re made of your original content. You can connect any number of Pinterest accounts on our Awesome $10/month and Business plans, or try Pinterest and Buffer for seven days free to get a taste of how it feels. Sign up for a business account and get Pinning. This will instantly discourage followers from continuing on to your site. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step by step guides or curating collections. Book a free demo today 👇. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. Plus, if you notice that one campaign has underwhelming results, you can stop it or update it while it’s running. You can add handy Follow and Pin It widgets that will make it easy for visitors to your website to pin content or share your products with the click of a button. In other words, using Pinterest for business can help your brand reach a lot of people and make money.

Step 3: Scroll down to Account Changes

Instead of using the default boards like “Products I Love” or “My Style”, choose a keyword that you want to rank for both on Google and within Pinterest. You can see how Pinterest offers the potential for a huge potential return on investment. We hope you’re finding this blog helpful. BTW, they are usually right. To see what content is working, I highly recommend that you use Pinterest analytics. Then, select “Idea Pin. Viraltag also has some unbelievably useful and smart features. Note: If you’re looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account — and setting up your method of payment because this part of Pinterest is not free — to target your audience more aggressively with the help of the platform’s Ads Manager. It’s especially helpful for small businesses that may not have a large following quite yet or the experience to know exactly what their audience members expect and want in terms of content. Pinterest’s ad targeting capabilities allow you to find new audiences based on interests and keywords. All of the benefits described above is why Pinterest is becoming the best alternative platform to run paid ads on. One beautiful thing about Pinterest is that it’s so well structured, with users organizing their content into “boards” that share a theme. Real Simple regularly shares recipes and tips to help its followers learn new things at a glance with visually appealing infographics. The Pinterest trends page mentioned earlier is a great place to identify search keywords that are on the rise. Pinterest also has its own advertising platform so that you can promote certain Pins, products, blog posts, lead magnets and more. Click on each group board and read the description – the simply follow the instructions there for how to join.


You can add keywords while naming your board for improved optimization. 200,000+ businesses use Trustindex to collect and embed reviews easily. You want to ensure you’re pinning to active group boards and boards that don’t contain spam. We were continuously trying to improve our marketing strategies. However, if you don’t have keywords, it’s like putting on a gown but having no shoes or accessories to go with it. Pinterest is a fun, effective tool for reaching your audience, driving traffic to your website, and helping you achieve your marketing goals. A screen reader is used by people with disabilities to understand the context of the Pin image without being able to see it. A word of caution: Don’t spam your followers. When adding text to an image, your title should appear in large font at the top or middle of your pin. We aimed to try them all. Affiliate marketing can be a great way to make money sharing products that you use and love. Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration.

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Now that you understand what Pinterest is and why it’s important for your business, let’s understand what goes into creating an effective Pinterest marketing strategy. Some of them are Canva, Adobe Photoshop, and keyword planning tools. Another easy way to find your ideal readers is to head over to a popular Pinterest account in your niche for example, if you’re a yoga instructor, check out Lululemon’s account, and look at their list of followers. Explore the trends and campaigns that are viral on the platform and contribute to them in your own artistic style. Idea pins are great for building awareness for your site, your personal online presence and for building a following on Pinterest. Download our free retail customer loyalty success guide to learn how to drive customers back 2x more. See how Bella Luna Toys uses Yotpo to showcase their inspiring little customers. Good questions to ask are: How much time do you spend on Pinterest. The free method may take more time than using the promoted version. We were interested to test this out, so we looked at two variations of boards to see what kind of impact the keyword element had on a board’s overall engagement and followers. Spending time and effort will pay off for your Pinterest presence and bring more traffic to your website. There are two places you can add the keywords. If you’re promoting a product and trying to sell it, always add a price tag to your description. First, you can covert an existing personal account into a business account.


Aim for “10 SEO Hacks for More Traffic,” not “SEO Tips” or something equally generic. It is basically using the same content but presenting it through appealing visuals. The program is Pin Inspector and it’s only $47 for a lifetime license if you use the coupon code “PIN20” at checkout. Check out the tips and try a few. Doing this will also provide website analytics, allowing you to get a better sense of what visitors are saving from your website. Subscribe to our mailing list. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting. The important thing to remember is that just because you can use a hundred different fonts in rainbow colors doesn’t mean that you should. When your keyword research is complete, use them in your profile bio, pin titles, pin descriptions, board titles, and board descriptions to optimize them for the Pinterest search engine. It has the potential to bring hundreds or even thousands. This will keep users interested in your content, making them much more likely to follow you. Pinterest is launching a program to fund content creators from underrepresented communities. Evergreen content on Pinterest has the longest half life of all social sites—151,200 minutes That’s 105 days. Pinterest is a little different from other social media platforms. I strongly recommend that you join this community if you are thinking of making Pinterest ads a part of your advertising strategy. I help who do you help. Each group board is likely to have its own unique set of rules, but the general idea is that each member shares Pins from the other creators in order to broaden everyone’s reach. These are much like regular Pins, but instead of a static photo, they feature a video that loops. Doesn’t that sound easy. 85% of Pinners search for and prefer visual content. Consider them equivalent to Facebook groups, only for pins. Convert your personal profile to a business account. 2 days is not too soon per Pinterest ie, not spammy but many bloggers have found better results by spacing farther apart. Among those users are businesses that invest in digital marketing. If you haven’t even started a Pinterest account for your blog I’ve written this ultimate beginner’s guide to starting on Pinterest. This tip isn’t a new one, but it can never be emphasized enough. And I’ve figured out a solid Pinterest strategy for bloggers that helps me grow traffic. Not only was it an exhausting activity, but it was focusing on quantity over quality. Learn more about how to use Pinterest with Hootsuite below.

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Use this complete guide to create your first Idea Pins and inspire your followers to “act, not just double tap. This date was created by the “Pet Lifestyle and You” organization in 2005 to encourage cat adoption. From lightweight slates to pro performers, these are the best tablets you can buy right now. As with almost any form of content, though, posting at the optimal time to get in front of an active audience can help your Pinterest content get off to a running start. Keep up the great work. Next, make sure you’re using the optimal sizing for your pins. If you want to encourage your followers to pin, be an active Pinner yourself. Are you curious about what’s working for other businesses. Instead of listing your name or your blog title as the account name, try following it up with a specific keyword. Recipe pins can show ingredients, cooking times, and nutritional information. Your travel blog will do well on Pinterest with gorgeous travel pins. The visual appearance of your pins matters as much as the words you write in your pin description and title. For businesses, that’s a huge amount of users ready, willing and able to spend based on what they discover on Pinterest. Small influencers and brand partners are featured on Mejuri’s Instagram and Pinterest, making it a great opportunity for cross promotion. This is a completely free feature and there are various types of rich pins you can use. If you have a business account on Pinterest, you could consider putting money behind a pin to increase visibility and reach — similar to paying for an ad on Facebook. Visit Social Marketing Writing’s profile on Pinterest. On the backend of your website or WordPress, you can make a post and include a link to your video pin, paste the embed code, and add a “Pin it” hover button. But here is a piece of great news. If your followers pin a lot of DIY content, you can add more to your board. Another great section that might interest you is the Gifts section. If you’re an established Pinterest user but are finding it hard to get traction since the algorithm changes, I do Pinterest audits and coaching. Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products. Pinterest marketing is all about driving engagement and sales, and the best way to do this is by directing users to your primary sales channels. The platform allows you to create a linked Pinterest business account with every personal profile. Png” instead of the default camera name such as DSC 0166.